Ternary: the value of 3.

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Ternary is the representation of the three beliefs. Further examining the brand, everything within it is made up of a trilogy. For example, the three tanning processes (Vinegarroon, Vegetable, and Alum Tanning), three main stages in operations (sourcing, tanning, assembly), three colours of leather, three colours of silk, etc. The brand relies on ‘three’ in order to run.

 

 

Tonik: (Tonic) is anything invigorating physically, mentally, or morally.

 

Tonik is referring to the changes needing to be made within the leather industry, particularly in mass production. It is the refreshing take on making something sustainable with a value greater than the product.